Thursday, October 25, 2007

Facebook as Communications Vehicle

Facebook Page of Founder Mark ZuckerbergFacebook (FB) is expanding its relationship with Microsoft, and proving that its a good investment vehicle. "Facebook and Microsoft Corp. today announced that Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation, and the companies will expand their existing advertising partnership. Under the expanded strategic alliance, Microsoft [Adcenter, Google Adwords competitor] will be the exclusive third-party advertising platform partner for Facebook, and will begin to sell advertising for Facebook internationally in addition to the United States."

But is it a good communications vehicle? I personally feel that FB has too much friction to be a good communications medium. I keep it open most of the time, but the messaging is still very much like webmail. The apps are kind of cute but not very useful. I do think it's great for media sharing and building a sense of community, but am already looking for the next generation of social media sites that offer more of a sense of a conversation.