Sunday, November 25, 2007

Media Development Music Video

The Media Development Authority (MDA), a Singapore government body responsible for everything from film ratings to funding animation projects, has produced a music video of their own. Singapore is a never say die place, and this video seems to say: "if you can't beat em join em".

It's getting lots of attention here in Singapore, both positive and negative, but some of the more interesting comments have compared MDA favorably with the FCC and RIAA. Anyway, I enjoyed the creativity and liveliness of the piece, even if it's a bit overburdoned with "mission statements and action plans". Gotta say that MDA's Communications Director Cassandra Tay, who created it, has some guts.